Ferrari
Testarossa - 512 TR - F512 M
Paris Show 1984

On September 24th 1984 a select group of Ferrari dealers were invited to the presentation of the Testarossa in Modena, on the site of the original Scuderia Ferrari facility. The next day, the dealers got a ride in two Testarossas (prototypes) on the track of Imola, with a factory testdriver behind the wheel.

On October 2nd 1984 Ferrari presented the Ferrari Testarossa in Paris, at the Lido Club on the Champs Elysees and one day later at the Paris Show at Porte de Versailles. There were two Testarossas on this show, one at the stand of Ferrari (s/n 53283, the one shown at Lido) and one at the stand of Pininfarina (s/n 53285). To proof that the Testarossa was very popular: 37 orders were taken at this show!

Testarossa presentation at the Lido Club

"The Testarossa was presented at the Lido with excellent use of the special effects that were made possible by the large space available. There was an enormous elevator, with a surface area of about 200-250 square meters, that looked like an American aircraft-carrier. The Testarossa was lowered from above in complete darkness, with a single spotlight shining on, and lighting like a fire, the car's red color and its lines. It was a great success; one of those occasions where the presentation itself becomes the events, and goes beyond the model of the car"
[Source: "Progetti #10" (interview with Franco Gozzi)]


Press

Dozens of things can be said about the Testarossa, but the quotes below might give a nice impression:

"In recent memory, one year - 1984 - stands out as a landmark in Ferrari progress.
In the space of a few months, two of the greatest road cars ever to emerge from Maranello were launched to the public.
One was the 288 GTO, the other the Testarossa, a supercar in quite different vein with a similarly exotic specification"

[Source: "Supercars: Ferrari Testarossa" by Mark Hughes]

"In tune with its time, the Testarossa blends sophistication with awesome power.
Beautiful, charismatic and exhilaratingly fast, it is the epitome of today's supercar"

[Source: "Supercars: Ferrari Testarossa" by Mark Hughes]

"Charismatic, fast, beautiful and .... not quite perfect .... it is everything that a supercar should be"
[Source: "Supercars: Ferrari Testarossa" by Mark Hughes]

"It is awesomly quick and handles brilliantly with such ease, grace and composure, that it is a remarkably undemanding car to drive. As one Ferrari man told me in forewarning, 'Even your granny could drive a Testarossa' "
[Source: "Supercars: Ferrari Testarossa" by Mark Hughes]

"A 300 kph living room. Formula One for the highway. Thouroughbred of the Ferrari stables.
These are a few definitions which characterize the Testarossa, the top-of-the-line model at Maranello"

[Source: "Ferrari Testarossa" by Paolo Murani (Automobilia)]

"Enzo Ferrari always said that history is made with a grain of truth and a lot of imagination, so it is
entirely possible that the name "Testa Rossa" came from the color of a four-cylinder's header, painted red
perhaps because the garage had run out of black paint"

[Source: "Progetti #10" (interview with Franco Gozzi)]

"But there's more to a real Ferrari, and make no mistake, this red head is a real Ferrari.
There are those years when Enzo Ferrari raced cars himself, worked with Alfa Romeo, and made them champions.
Despite the comfort, into the Testarossa go all those years of tears, determination and victory.
In short, it has a soul ....."

[Source: "Ferrari Testarossa" by David Sparrow]


Production numbers

The Testarossas were made at three different locations: the bodies (of aluminum and zincrox) and chassis were built by ITCA in Turin; Pininfarina painted and trimmed them; and at Maranello all the major mechanical parts were made and assembled to complete the cars.

The normal production of the Testarossa started in July 1984 and ended in late 1991.
The total production was 7177 cars, with serialnumbers in the range of 53081 to 91923.

It took until mid-1985 before the first US-version Testarossas arrived in the USA. Due to high prices and the long waiting list (two to three years!) an additional 150 to 200 Testarossas were imported in the USA as "gray market" cars, which were European versions converted to meet the USA regulations.

Total production per year (non-official):

YearProductionUSA Model Year s/n (*1)US versions (*2)
1984110(not used as USA Model Year)-
198556855773 - 59501121
198681959861 - 67019300
1987100867487 - 74041315
1988107274103 - 79219390
1989112679118 - 82953261
1990130882836 - 87368452
1991116686355 - 90351266

*1 = Approximate serialnumber ranges of the related USA Model Year.
*2 = Approximate number of USA/Canadian versions made for the related USA Model Year.


The figure below shows how many Testarossas were made daily.

Testarossa Daily Production
[Source: "Progetti #10"]


To give you some idea of the original price of the Testarossa :

USA1985US$ 87,000
Germany1984DM 222,300
Germany1989DM 241,900
Germany1990DM 268,000
Italy1985Lire 120,000,000
Netherlands1986Fl. 392,426